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Visualising compelling narratives LOOK

Directing is not an isolated skill; it’s the harmonious blend of my cinematography, editing prowess, and an innate eye for stylized imagery.

My professional experience with renowned names and global brands influences every creative choice I make from behind the camera. With a holistic perspective spanning conception to post-production, I can transform your ideas into end products that transcend mere components.

I’ve had the privilege of directing visual content for esteemed brands like Rimmel London, Ford, Camus, Ferrero, Coca Cola & British Council in collaboration with agencies such as Saatchi, Cult, and Getty Images.

Shooting drama is an exhilarating experience, and I recently completed directing a pilot for a feature film titled ‘The Winchester Geese’.

The film delves into themes of self-harm and abuse, ultimately raising a profound question:
Can we transcend abuse, or does it forever shape our identity?

If you’re seeking a professional self-shooting director who can transform your vision into reality, look no further! Whether you require someone with skills, experience, and creativity to produce high-quality videos that captivate your audience, you’ve arrived at the perfect destination.

Please scroll down to see examples of my work!

DIRECTING

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    RIMMEL LONDON

    British cosmetics pioneer Rimmel London broke new ground with its app – the first of its kind to let consumers virtually ‘try on’ a look before buying.
    Rich in vivid, red hues and pounding with steely sexiness, Rimmel invites you to ‘get the look’, too.

    ...click the video to try one on.

    Produced by SQZD for London agency CULT.
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    THE RUG DOCTOR

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    If there’s anyone who can make a Rug Doctor sexy, it’s my long-term collaborator, friend (and, as it happens, popular sex columnist) Millicent Binks.

    In this pulse-quickening short for the Rug Doctor’s Valentine’s Day-themed social media campaign – we have fun playing with the notion that housework has to be boring. Drenched in the lush, crimson tones of love, watch the video for a fresh take on carpet cleaning that leaves little to the imagination...

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    CAMUS COGNAC

    Close ups, quick cuts, and a dash of cognac showcase Camus’ premium product.

    Watch renowned mixologist Alessandro Palazzi (dubbed ‘The King of Martini’) work his magic in just 30 seconds…

    … and don’t forget the orange peel!
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    ART OF THE MARTINI

    Watch the world’s top bartenders compete for one of mixology’s apex awards – The Art of the Martini.

    Follow the journey of the planet’s finest martini-makers in just 90 seconds – best served shaken, not stirred.

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    COMPULSION

    “They say chaos is the law of nature. But order is the dream of man.”

    An introspective film made for cleaning company Donnington Clean. Shot in the deserted streets of London by night, it’s an absorbing, atmospheric piece. Drenched in mood – and with a bent that’s as thought-provoking as it is commercial – Compulsion will leave you with more questions than answers.
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    It's a fascinating ride GET IN TOUCH LET'S

    I don’t know if variety is the spice of life, but it’s certainly that way with music videos.

    From directing a full debut album set for newly EMI-signed York rockers Bull, to shooting over 200 videos for the likes of Motorhead, DJ Sash, Visage, Tricky, Hybrid, and Manic Street Preachers, my work has bridged genres and generations.

    For me, it’s about finding new ways to create compelling images, bringing music to life with impactful visual narratives. But it’s also about bringing classic songs – the ‘golden oldies’ – to a new era of 21st century listeners, with operatic reimaginings of A Flock of Seagulls’ “Space Age Love Song”, Wang Chung’s “Dance Hall Days”, and Cutting Crew’s “(I Just) Died In Your Arms” putting fresh spins on iconic 80s tunes.

    MUSIC VIDEOS

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      BULL

      When EMI calls, you pick up the phone.

      And, when the major label is commissioning you to shoot a live rooftop performance for one of its hottest prospects – newly-signed York rockers Bull – you listen.

      With shades of the Beatles’ iconic rooftop concert in 1969, drones and handheld cameras help to capture the controlled chaos of Bull’s full album set – ” Discover Effortless Living”.
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      CUTTING CREW

      Oh! I just died in your arms tonight…

      34 years after the release of Cutting Crew’s smash hit, the song’s catchy hook and immersive sound still reverberate through the soundscape of popular culture. Here, the band teams up with the Prague Philharmonic Orchestra to recapture the chart-topping spark of the original. The result – which has picked up over 4.1 million views on YouTube since its March 2020 release – is incredible.

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      WANG CHUNG

      Wang Chung were one of the prime movers in the new wave era of the early 80s, and ‘Dance Hall Days’ remains one of their most enduringly classic tunes.

      Here, Jack and Nick get together with the Prague Philharmonic Orchestra for a fresh twist on the song you know and love. Watch the video for a modern-day trip back in time – and keep your eyes peeled for the dancer!
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      FLOCK OF SEAGULLS

      A love story, interpreted through the prism of contemporary dance, set in a London industrial space? That’ll be ‘Say You Love Me’, an orchestral reimagining of A Flock of Seagulls’ smash 1995 hit.

      After seeing the incredible public response to my previous FOS video "Space Age Love Song" – which has amassed almost 3,000,000 views – the chance to take the reins again was one I couldn’t refuse!
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      HYBRID

      The zeitgeist-defining music of British electronica outfit Hybrid has influenced a generation. After a hiatus of seven years, ‘Light Up’ is the debut single from their eighth studio album.

      Coated in the frenetic, kinetic energy that fuelled their meteoric rise to prominence, the official video for ‘Light Up’ proves Hybrid have lost none of their ability to thrill.
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        Directing Cinematography Drones Post-Production Photography HOME GET IN TOUCH
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